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160by2 is the ‘Next Step’ in mobile marketing wherein the users themselves opt-in to carry advertisements in their personal SMS. Out of the 160 characters available for SMS, users can send Free SMS of up to 80 characters and advertisers can append a contextual ad in the remaining 80 characters. This service is first of its kind in India.

Registration of 160by2 is by invitation only (remember gmail?). Once you receive an invitation from someone who is already 160by2 member, registration with 160by2 is a very simple and one step procedure. On successful registration, you will receive a “password” on your mobile. Using this password and the registered username, you can logon to 160by2 and start sending FREE SMS.
Based on the recipient’s location, the time of the SMS sent and the text of your SMS message, 160by2 delivers the most relevant advertisement. The site has a nice AJAX based contact manager which you can use to store your contacts and their mobile numbers. You can also login to your account through GPRS to send SMS.
Why to watch?
Everybody loves free SMSs! If you are in India and want to share a joke with your friends then this is the best possible option for you.
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